consumerism

Nikolai Winter’s latest series of sculptures, called Luxury Goods, focuses on marketing icons that are examples of society’s culture of consumerism: they have become symbols of identity and status.

By vacuum packing these objects in chrome foil he gives them a timeless aura reminiscent of the relics of the Middle Ages. The Dom Pérignon bottle by Moët & Chandon, which has been seen in Dr. No, Goldfinger and in several other James Bond films, has become a status symbol in its own right. The seductively glamorous exterior conceals a sharp criticism of our present-day consumer society's unquenchable thirst.

Vacuum sealed luxury good Converse Chucks in chrome foil by artist Nikolai Winter
Vacuum sealed luxury good Coca Cola bottle in chrome foil by artist Nikolai Winter
Vacuum sealed luxury good Chanel No. 5 perfume in chrome foil by artist Nikolai Winter
Vacuum sealed luxury good Rolex Daytona in chrome foil by artist Nikolai Winter
Vacuum sealed luxury good Ray Ban Wayfarer in chrome foil by artist Nikolai Winter
Vacuum sealed luxury good Dom Perignon champagne bottle in chrome foil by artist Nikolai Winter